Building the Future of Ethical Data

We believe data should benefit everyone - those who create it and those who use it.

Our Mission

To create a fair, transparent, and ethical data marketplace where individuals are compensated for their contributions while businesses gain valuable insights to make better decisions.

🔒 Privacy First

We put user privacy at the center of everything we do

⚖️ Fair Exchange

Everyone should benefit from the value their data creates

🌍 Positive Impact

Data insights should drive positive change in the world

Meet Our Team

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Choi Yi Hao

CEO

Computer Science @ NUS & NUS College, Vice-President @ NUS Product Club, 2 years of startup experience in various verticals

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Zhu Bolin

COO

Singapore Youth AI

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Ophelia Neo

CFO

Business Analytics & Economics @ NUS, Deputy Project Leader @ Student-led Consulting Club, 3-time finalist at case competitions and hackathons

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Kenzie Chua

CTO & CMO

Product designer and full-stack web developer for various multidisciplinary projects and competitions

Our Story

Jan 2025

Jan 2025

The Problem

We realized that while big tech companies profit billions from user data, the people creating that data receive nothing in return.

May 2025

May 2025

The Solution

We started ideating PrivateBytes - a platform where data creators are fairly compensated while maintaining complete privacy, and business no longer have to bother with collecting ethical, high quality datasets.


We emerged as one of the top 12 finalist out of 80 teams in Ground Zero 2025, hosted by NUS Entrepreneurship Society. Our idea was one of the top-rated by the judges.

Beyond

Beyond

The Future

We're launching our platform and working towards a world where data ownership and compensation are fundamental rights.